Wharf Hotels appoints new vice president, operations; group director, digital marketing and group director, global sales to commercial team

Wharf Hotels has announced the appointments of Jürgen Dörr as its Vice President, Operations; Eva Wong as Group Director, Digital Marketing; and Vireo Yeung as Group Director, Global Sales.  Based at Wharf Hotels’ headquarters in Hong Kong, Jürgen, Eva and Vireo will play a crucial role in strengthening foundational support for the group’s owned and managed premium, lifestyle and luxury properties across the Asia-Pacific region, including Greater China, Hong Kong and the Philippines.

“We are thrilled to have three seasoned professionals, whose extensive experience and strategic vision will be invaluable to delivering exceptional results for both owners and guests,” said Thomas Salg, President of Wharf Hotels.  “Their contributions will not only enhance our operational excellence and deliver outstanding guest experiences but also support the Group’s growth and ongoing objective of expanding the brands' reach to a larger audience.”

Photo credits: Wharf Hotels

Jürgen Dörr joins Wharf Hotels from Vinpearl Holding Company, a leading hospitality and resort operator in Vietnam, where as CEO he oversaw 33 hotels, seven amusement parks and five golf courses that generated over USD 400 million annually.  His expertise in operations and organisational culture successfully launched new market initiatives and high-impact projects.

 An accomplished hotelier with nearly three decades of experience acquired at Regent, Hyatt Hotels, Shangri-La Group and Fullerton Hotels and Resorts, Jürgen will play a pivotal role in leading Wharf Hotels’ Operations, ensuring purpose-led initiatives for Events, Food and Beverage, Rooms, and Technical Services continue driving performance and quality across each key vertical.

Jürgen began his career as an invaluable member of hotel food and beverage divisions in London, Jakarta, Singapore, Kota Kinabalu, Bangkok, and Oman.  His role subsequently expanded, assuming General Manager, Area Vice President and Group General Manager assignments — managing multiple hotels and complex operations, spanning continents.  

Photo credits: Wharf Hotels

Eva Wong joins Wharf Hotels as Group Director, Digital Marketing having worked in leadership roles at Christian Dior Couture, Ralph Lauren, and prestige beauty brands.  She brings a fresh set of strategies and will lead all digital initiatives, ensuring efforts are integrated with relevant business functions to achieve objectives across all group brands, namely Maqo, Niccolo Hotels, and Marco Polo Hotels.  In addition, Eva will collaborate across the Commercial and IT departments to enhance existing digital experiences, drive digital growth and optimise consumer journeys from online to offline.

Having started her career as a management trainee developing online marketing campaigns, Eva’s career highlights include, enhancing the digital business through omni-channel initiatives, driving sales through innovative online initiatives, and leading market expansion objectives via digital projects.

Photo credits: Wharf Hotels

Vireo Yeung, a hotelier with over two decades of experience, who started his journey with Wharf Hotels in July 2024 has been promoted to Group Director, Global Sales from his previous position as Regional Director Sales – Hong Kong and Taiwan.  In his new capacity, Vireo will lead the Group's Global Sales Offices and guide the hospitality company's sales and business strategy in Hong Kong, China, Japan, Singapore, the Americas, U.K. and Europe.

Vireo spent more than a decade with Hyatt Hotels and Miramar International Hotel Management, successfully exceeding revenue goals and enhancing the groups' hotels positioning in Hong Kong and abroad.  His distinguished track record of excellence in various market segments, including MICE, corporate, and travel, further enhances his ability to lead strategically.