The Lux Collective's flagship brand LUX* Resorts & Hotels Wins 2026 Travel d'Or Award

The Lux Collective has been recognised on the global hospitality stage at the renowned 2026 Travel d'Or Awards ceremony held in Paris, France. The Group's flagship brand - LUX* Resorts & Hotels received the prestigious Travel d'Or Award, distinguishing it as the top leading hospitality group well-loved by French consumers.

Photo credits: The Lux Collective

Now in its 17th edition, the annual Travel d'Or Awards is an esteemed benchmark of public trust in France. It celebrates leaders in the tourism industry, based on rigorous criteria including brand awareness, innovation and overall guest experience through a customer survey with over 3500 French travellers conducted by independent polling institute Discurv, followed by expert jury evaluation. This outstanding distinction underscores The Lux Collective's trendsetting vision to anticipate the evolving expectations of modern travellers, while crafting meaningful and memorable stays.

Leading the curve, the iconic flagship LUX* brand stands out with its forward-looking approach to modern luxury, combining wellbeing and sustainability. Set in exceptional destinations, the awe-inspiring properties of LUX* Resorts & Hotels offer a distinctly human and immersive vision of travel.

“This recognition is a tremendous source of pride for all our teams,” said Olivier Chavy, Chief Executive Officer of The Lux Collective. “At our flagship LUX* Resorts & Hotels, we are driven by a daily commitment to crafting extraordinary experiences, with people at the heart of everything we do. In an ever-evolving landscape, we are deeply grateful for the trust and support of our valued guests, who inspire us to continually push the boundaries of luxury hospitality.”

The 2026 Travel d'Or accolade follows a series of international distinctions, including the Group's 2026 Forbes Travel Guide Five-Star Awards, further affirming its global influence in redefining contemporary luxury travel. Together, these recognitions position The Lux Collective hospitality group and its flagship brand LUX* at the forefront of luxury hospitality - shaping purpose-led travel experiences across the world's most exceptional destinations.