BOR Hotel by Karisma Introduces Amouage Anchorage, Expanding Its Luxury Guest Experience

The five-star hotel in Zlatibor, Serbia, builds on its partnership with the Omani High Perfumery House, bringing a new sensory dimension to its award-winning Vassa Spa and luxury hospitality offering.

BOR Hotel by Karisma and its internationally award-winning Vassa Spa are expanding their partnership with Amouage, the renowned Omani High Perfumery House, with the introduction of the Anchorage Collection from 1 December 2026.

Building on their existing collaboration featuring the Amouage Reflection Collection, the introduction of Anchorage brings a second distinctive fragrance experience to the hotel, further enriching the carefully curated amenities offered to guests. The initiative is supported by international hotel cosmetics specialist ADA Cosmetics.

A New Sensory Experience

Founded in Oman in 1983, Amouage is celebrated worldwide for its artistic approach to fragrance and exceptional craftsmanship.

Created by perfumer Cécile Zarokian, Anchorage draws inspiration from the House's origins in Muscat, blending Omani frankincense, rock rose and ambergris into a sophisticated fragrance composition.

The collection includes Shampoo, Conditioner, Bath & Shower Gel, Hand Wash and Hand & Body Lotion, alongside an extended range of personal-care amenities. Together with the existing Reflection Collection, Anchorage offers guests two distinctive expressions of Amouage's fragrance heritage.

Strengthening a Shared Vision of Luxury

"Our collaboration with Amouage began with the Reflection Collection, and the introduction of Anchorage marks an exciting new chapter. For us, these partnerships are about more than premium products, they are about creating memorable guest experiences and bringing internationally recognised standards of luxury hospitality to the region," says Darko Vasić, Regional Spa & Wellness Director EMEA at Karisma Hotels & Resorts.

The partnership reflects Vassa Spa's commitment to combining premium amenities, personalised wellness experiences and internationally recognised luxury brands within a distinctive hospitality setting.

An Internationally Recognised Wellness Destination

Since opening in December 2023, Vassa Spa by Karisma has established itself as a recognised luxury wellness destination in Serbia. Spanning 1,036 square metres, the spa combines contemporary wellness facilities, personalised treatments and advanced skincare.

Its international distinctions include Serbia's Best Hotel Spa at the World Spa Awards 2024 and Best Luxury Modern Hotel Spa - Global Winner at the World Luxury Spa Awards 2025.

In 2025, Vassa Spa also became the first hotel spa in Serbia to partner with luxury skincare brand 111SKIN, introducing its advanced facial treatments and signature experiences.

The addition of Amouage Anchorage further develops Vassa Spa's approach to luxury wellness, bringing together skincare, fragrance and thoughtful details that enhance the overall guest experience.

The Amouage Anchorage Collection will be available at BOR Hotel by Karisma and Vassa Spa from 1 December 2026, alongside the existing Reflection Collection.