Pilar Rios is appointed as a new Senior Commercial Director at Palmaïa - The House Of AïA

Pilar Rios is appointed as a new Senior Commercial Director at Palmaïa - The House Of AïA. With her experience and dedication, they will continue to create transformative journeys, honoring the mind, body, soul, and nature.

Photo credits: Palmaïa - The House Of AïA

In her new role, Pilar will lead the resort’s full commercial strategy, with direct responsibility for Sales, Revenue Management, Reservations, and Marketing. With more than two decades of experience in the global luxury hospitality industry, she is recognized for blending strategic vision with commercial acumen, consistently driving growth, market reach, and brand positioning across international markets.

Her career reflects a proven ability to build high-performing teams, cultivate strong partnerships, and represent luxury hospitality at the world’s leading trade events. She is widely respected for her leadership, foresight, and capacity to align commercial success with guest-centric values.

Pilar’s appointment underscores Palmaïa’s vision of redefining hospitality through sustainability, wellness, and personal transformation. Her expertise and global perspective will be instrumental in strengthening our positioning and ensuring the resort continues to set the benchmark for wellness hospitality and holistic guest experiences in the Riviera Maya.

At Palmaïa - The House of AïA believes that leadership is about presence, vision, and shared purpose.