Unscripted by Hyatt Brand Debuts Globally with Wink Joining World of Hyatt

Hyatt Hotels Corporation and Indochina Kajima announced today that Wink in Vietnam is joining the Unscripted by Hyatt brand. This strategic agreement between Hyatt and Indochina Kajima, a joint venture between Indochina Capital and Kajima Corporation, marks the global debut of the Unscripted by Hyatt brand and will expand Hyatt’s brand presence in Vietnam to new destinations including Can Tho, Tuy Hoa and Hai Phong.

Photo credits: Hyatt Hotels Corporation

Under the agreement, six operating Wink properties – Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre – have joined the Unscripted by Hyatt brand collection, taking Hyatt’s hotel portfolio in Vietnam from four hotels to ten. A new location, Wink Hanoi Westlake, is also set to open in late 2026. The combined seven Wink properties represent more than 2,000 rooms across Vietnam's key destinations, from the country's largest cities to emerging coastal and cultural hubs.

A Natural Fit for Unscripted by Hyatt

“This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market,” said Stephen Ho, President - Greater China and Growth, Asia Pacific at Hyatt. “The Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink. We are thrilled to bring this fresh, adventurous brand to a new generation of Vietnamese travelers and international guests.”

As part of Hyatt’s Essentials portfolio, the upscale Unscripted by Hyatt brand is purpose built to be flexible and conversion-friendly enabling independent hotels to preserve their own identity while gaining access to Hyatt’s powerful systems and global platforms. For properties like Wink, this means to transitioning with minimal disruption while tapping into Hyatt’s global scale and the award-winning World of Hyatt loyalty program with more than 61 million members.

Wink has established itself as a modern, locally rooted brand with an independent spirit, built on technology and thoughtfully designed spaces for a connected generation. This natural alignment in brand values creates a compelling foundation for growth. Through the Unscripted by Hyatt flexible, collection-style approach, each Wink hotel will continue to deliver its signature experience while remaining unmistakably Hyatt in quality and care.

What Makes Wink, Wink

“Wink was built on the belief that Vietnamese travelers deserve design-forward, tech-enabled hotels that don't compromise on personality,” said Michael Piro, CEO of Indochina Capital and Wink. “Joining the Unscripted by Hyatt brand allows us to scale that vision while staying true to what makes Wink different: our contemporary ethos, sustainable DNA and modern Vietnamese style with nostalgic touches.”

Since its first hotel opening in March 2021 with Wink Saigon Centre, Wink has quickly established itself as a beloved nationwide chain, standing out for its:

• Sleek, chic and vibrant design – Bold interiors that blend contemporary aesthetics with Vietnamese craft and color palettes

• Tech-driven functionality – Seamless check-in, smart room controls and connectivity designed for the mobile-first generation

• Sustainable DNA – From achieving LEED Gold Certification to limiting use of single-use plastics, sustainability is built into every Wink property

• Modern Vietnamese style with nostalgic touches – Design elements that honor Vietnam's heritage while looking firmly forward

• Celebrating the joy of spontaneity – Each hotel will sprinkle unexpected moments of delight throughout every stayю

  
  

To celebrate this milestone, World of Hyatt members can earn 500 Bonus Points per qualifying night for stays at Wink hotels between January 1, 2026, and March 31, 2026.