The Lux Collective And Big Waves Development Sign Strategic Partnership To Launch SALT Of Virgin Beach Hotel In Bali

Award-winning international hospitality group The Lux Collective and Big Waves Development, an established global development company with expanding portfolio, have officially signed a strategic hotel management agreement for SALT of Virgin Beach — a new eco-conscious resort located in Bali's pristine Karangasem region. Set to open in Q1 2028, this significant milestone marks The Lux Collective's first entry into Indonesia through its conscious luxury brand SALT - set in the beautiful destination of Bali.

Photo credits: The Lux Collective

Virgin Beach is a hidden gem located in Karangasem, East Bali. Renowned for its unspoilt coastline, white sand and turquoise waters amidst lush hills and cliffs, SALT of Virgin Beach will offer a tranquil beachfront escape, away from the crowds. Designed for eco-travellers and conscious families, the contemporary hotel will be built in harmony with its natural surroundings. It will feature 84 elegant and thoughtfully crafted rooms with sweeping views of the Indian Ocean and the majestic Mount Agung.

Deeply rooted in sustainability values, this project aims to preserve the island's biodiversity — including coral reef restoration initiatives — while fostering authentic cultural integration. The resort will ban plastic, implement waste separation, and exclusively use sulfate-free products to reduce environmental impact.

SALT of Virgin Beach will include a contemporary rooftop event space ideal for weddings and celebrations, an in-house bakery using locally-sourced farm produce, and the signature SALT Equilibrium Spa featuring immersive wellness treatments, float therapy, cryo-sauna and a G-bar that focuses on exclusive beauty and mental wellbeing experiences.

Photo credits: The Lux Collective

“Our strategic partnership with The Lux Collective is grounded in the shared vision to curate conscious living of the future,” said Maryna Bilobrovska, Chief Executive Officer of Big Waves Development. “We are inspired by hospitality partners who lead the curve in innovation. As a global hospitality leader, The Lux Collective's sustainability-driven brand SALT is set to elevate our eco-centric lifestyle concept, where luxurious living meets sustainability.”

“In line with our global expansion and focus on the Asia region, this collaboration with Big Waves Development marks the Group's first entry into Indonesia – at the vibrant destination of Bali with our purposeful brand SALT,” said Olivier Chavy, Chief Executive Officer of The Lux Collective. “Big Waves is a progressive developer commited to building premium projects and communities. We are thrilled to partner with this like-minded team that shares our values for excellence.”

“We are truly excited to bring SALT from Mauritius to the shores of Bali.  SALT is a humanistic approach to hospitality, connecting modern explorers with meaningful travel experiences. Unveiling the heartbeat of each destination and uplifting the communities,  it introduces a new breed of hospitality for the culturally curious. Devoted to all things local and sustainable, SALT of Virgin Beach will take our guests to local people and deep dive into cultural heritage - not just to places in Bali – to immerse in the real essence of Bali,”

enthused Nitesh Pandey, The Lux Collective Chief Operating Officer – Asia Pacifc.

Big Waves Development is known for its strong commitment to innovation, quality and long-term sustainability. The global company continues to bring its environmentally responsible philosophy into each project. Additionally, SALT of Virgin Beach has already earned several international recognitions, including the prestigious Asia Pacific Property Awards – Winner for New Hotel Construction & Design as well as Architecture Multiple Residence in Indonesia. These two awards spotlight the architectural uniqueness and innovative design vision of this highly anticipated concept-driven resort.

Strong demand continues to grow in Bali, fuelled by global investors and high-net-worth-individuals seeking prestige and service in a safe future-forward destination. According to regional development reports, Bali is preparing for the addition of new high-end hospitality projects over the coming years — particularly with an emphasis on sustainability and eco-centric concepts.

With a shared vision and commitment to purposeful hospitality, Big Waves Development and The Lux Collective are setting a new industry benchmark in conscious travel. More than just a destination, SALT of Virgin Beach invites guests into a way of living that is steeped in meaning, elevated by design, and inspired by the very essence of Bali.