The Glow-Up of Travel: Ovolo Hotels and Pretty Privilege Announce New Partnership

Ovolo Hotels, and elevated lifestyle brand Pretty Privilege have announced a standout new partnership, bringing together two brands that champion confidence, creativity, and modern luxury.

Photo credits: Ovolo Hotels

The collaboration celebrates a shared philosophy: luxury should be fun, expressive and all about experiencing the best of what life has to offer. Together, Ovolo and Pretty Privilege will deliver a series of content moments and exclusive activations designed to speak to a new generation of travellers.

Known for its design-led hotels and irreverent approach to hospitality, Ovolo continues to push boundaries beyond the traditional hotel stay.

Partnering with Pretty Privilege, an emerging brand celebrated for its bold visual language and cult online following, marks a natural extension for both brands commitment to culture-forward collaborations.

“Loughlan and Giorgia are evolving how new demographics access products, services, and experiences. As a hotel Brand that has always championed challenging the status quo, working together is a privilege, and we look forward to seeing how far we can push the envelope together.” said Shivang Jhunjhnuwala, Chief of Staff at Ovolo Hotels.

The partnership will roll out across select Ovolo properties and Pretty Privilege activations, with highlights including exclusive in-hotel moments, co-created content, guest experiences and social-first campaigns that blend Pretty Privilege's signature style with Ovolo's vibrant spaces.

“Our audience is loyal because we genuinely fight for them. We focus on securing partnerships and experiences that feel right for how they actually live,” says Loughlan Dalton de Burgh, Pretty Privilege CEO and Forbes 30 Under 30 Asia 2025. “Ovolo has always aligned naturally with our community, which is why the partnership has continued to evolve so well. Their hotels are visually iconic, and just as importantly, they are incredibly customer focused, so we know our members are always in good hands when they stay with Ovolo.”

The Ovolo x Pretty Privilege partnership is off to a flying start with a pop-up Pilates event held at Ovolo Sydney in Woolloomooloo in February and many more exciting activations to come.