Radisson Blu Resort Fiji Launches PinktoberProgram

The Radisson Blu Resort Fiji, Denarau Island launched its month-long Pinktober Breast Cancer Awareness program with a pink uniform initiative on Friday, 03 October 2025. Across all departments, staff donned their favourite pink attire to acknowledge their personal and the resortwide intention of raising awareness on the impact breast cancer on families and community.

Photo credits: Radisson Blu Resort Fiji

The resort will dedicate every Friday in October to “Wear Pink Day” and will also sell pink ribbons to staff and guests to wear throughout the month. In addition, a Breast Cancer Awareness sessions is scheduled where cancer survivors will share their experience and stories of resilience to employees.

Radisson Blu Resort Fiji Director People & Culture, Mrs. Sharon Work says that “it is important that the Radisson acknowledge Pinktober as most employees would have either had primary or secondary experience with a loved one living or lost due to breast cancer". A Pinktober walkathon is scheduled on Saturday 25 November 2025. Resort guest, corporate partners, local communities and employees will be invited to participate. Funds raised from the walkathon and the pink ribbon sales will be donated to the Fiji Cancer Society on the same day.

Breast cancer is a significant health issue in Fiji, and cases are increasing where a high proportion of diagnoses occur at advanced stages due to delayed presentation and limited access to care. The Radisson Blu Resort Fiji hopes that through its Pinktober program, it will help raise awareness on the importance of early detection and treatment amongst its female employees and their families.