Q&A: Mirella Veder, Director of Sales at LUX* South Ari Atoll, talks about Sustainability in Business

An exemplary sales leader from LUX* South Ari Atoll, Maldives, with years of experience in the field, is sharing her thoughts on sustainability for business.

Do you use sustainability and inclusivity features of your property in a sales pitch? Do you think these features help to stand out from competitors?

MV: “We proudly emphasise our property's steadfast commitment to sustainability and inclusivity in our sales pitch, demonstrating our dedication to responsible tourism. LUX* South Ari Atoll is situated in the protected area known as the South Ari Marine Protected Area, celebrated for its unique spot in the Maldives for whale shark watching. We care about what matters and are dedicated to operating thoughtfully and respectfully, keeping in mind our impact on future generations. Our sustainability initiatives include conservation efforts such as weekly coral planting sessions, the use of renewable energy, including the world's largest overwater solar panel, a zero-plastic commitment, and local sourcing. These appeal to environmentally conscious travellers who want to make a positive impact.”

Do you use sustainability and inclusivity features of your property in a sales pitch? Do you think these features help to stand out from competitors?

MV: “We proudly emphasise our property's steadfast commitment to sustainability and inclusivity in our sales pitch, demonstrating our dedication to responsible tourism. LUX* South Ari Atoll is situated in the protected area known as the South Ari Marine Protected Area, celebrated for its unique spot in the Maldives for whale shark watching. We care about what matters and are dedicated to operating thoughtfully and respectfully, keeping in mind our impact on future generations. Our sustainability initiatives include conservation efforts such as weekly coral planting sessions, the use of renewable energy, including the world's largest overwater solar panel, a zero-plastic commitment, and local sourcing. These appeal to environmentally conscious travellers who want to make a positive impact.”