Nuran Kilani Appointed Chief Operating Officer at L’AZURE Hospitality

Tabuk Investment and Tourism Company (TIT), a visionary developer of hospitality experiences across Saudi Arabia and the region, is proud to announce the appointment of Nuran Kilani as Chief Operating Officer (COO). 

Photo credits: Tabuk Investment and Tourism Company

As COO, Kilani will lead operations across TIT’s portfolio, including its flagship brand  L’AZURE Hospitality, with a mandate to scale sustainable guest experiences, drive cross-departmental collaboration, and expand the group’s regional footprint across NEOM, Riyadh, and Dubai. Her promotion signals TIT’s continued commitment to hospitality that is innovative, culturally immersive, and future-forward. 

Kilani previously held the position of Group Commercial Director, where she was instrumental in shaping the creative and strategic identity of L’AZURE Hospitality. Her leadership across branding, market positioning, and experiential design contributed to the success of several high-profile launches and acquisitions, marking TIT as a brand to watch in the evolving Middle East tourism landscape. 

“Nuran’s journey with TIT has been defined by bold thinking, creative excellence, and a deep understanding of guest-centric hospitality,” said [Khader Qasem], CEO of TIT.  “Her elevation to COO brings that vision into the heart of our operations as we continue  to grow in scale and purpose.” 

This transition comes at a pivotal moment in the Kingdom’s tourism evolution, as TIT accelerates its contribution to the goals of Vision 2030. Kilani’s appointment is a testament to the rising influence of women leaders in shaping the narrative of modern  Middle Eastern hospitality.