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New General Manager at The Charles Hotel, a Rocco Forte Hotel

Ulrich Schwer
Photo credits: Rocco Forte Hotels

Rocco Forte Hotels is delighted to announce that Ulrich Schwer will take over as General Manager of The Charles Hotel, a Rocco Forte Hotel effective October 1, 2025. He succeeds Florian Steinmaier, who has successfully led the hotel over the past three years and is now pursuing new professional challenges.


Ulrich brings extensive experience and a passion for exceptional service, most recently as General Manager of Hotel de Rome, a Rocco Forte Hotel. With his appointment in Munich, the internationally trained hotelier continues his more than 25-year career in luxury hospitality.


We warmly welcome him and look forward to the next chapter of excellence for The Charles Hotel, a Rocco Forte Hotel under his leadership.

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